App Publishing Requirements For Apple Store
When publishing an app, metadata fields should be provided which describe the app (such as app name, app description, search keywords, etc). These fields appear in the app download page in the Play Store. These fields are important because they have a great impact on how many people actually download the app, so please choose them carefully. This document lists all the metadata fields that should be provided.
Please note that if the app has a target audience in several countries, it is a good idea to provide translations for these fields, so they appear in the native language of each app store. Each field states whether it should be translated or not.
1. A name for your app (as it will appear on the App Store. Up to 255 bytes.) Your app name must be unique – you can’t use the same name as another app on the App Store.
2. App description – up to 4000 characters.
3. Keywords – up to 100 characters; separate multiple keywords with commas. Keywords can’t be changed after the app is in review.
4. Primary Category – choose the category that best describes your app. This can’t be changed once your app is in review.
5. Secondary Category – an optional second category for your app. This can’t be changed once the app is in review.If your app is a game, then you’ll also be able to select two game subcategories.
All iOS apps must choose a primary category for listing in the App Store. Here are the current categories as of August 2013:
Primary App Store Categories:
Food & Drink
Health & Fitness
Photo & Video
Apps can also choose an optional secondary category from this same list.
If you select Games as either primary or secondary category, you can also choose two Games subcategories: